MONDELEZ International has expanded its breakfast biscuit range with new Belvita Tops.
The new biscuits are made with wholegrain cereals, finished with a chocolate or fruit topping.
The launch is supported by a £2m marketing campaign including TV, radio, digital, out of home and sampling activity.
Rick Lawrence, marketing manager for biscuits at Mondelez International, said: “Belvita Tops was the number three Belvita SKU in France and, with great feedback in consumer testing, we’re confident that it’s going to be a big hit in the UK as well – for retailers and consumers alike.”
