TETLEY has launched a £13m marketing programme designed to boost sales throughout the coming year for a hot beverage range it says plays a continuingly important role in the nation’s breakfasts.
The activity kicked off with a medieval-themed TV advert over the festive period.
The new ad sees Gaffer and the Tea Folk in a castle, completely oblivious to a dramatic battle raging around them, then bringing everyone together over a cup of Tetley with a musical number.
And the history and musical theme from the advert is reflected in a range of other marketing initiatives including in-store campaign materials and other activity – such as interactive sing-along versions of the ad on social media.
