DAIRY Crest has created a new look for its Frijj flavoured milk range for 2015. Laura Sheard, head of marketing at Dairy Crest, said: “The new design will better reflect the Frijj brand identity of full-on fun and enjoyment.
“The range will also showcase new product names including Full-on Fudge Brownie, Choc-a Chocolate and Mucho Cookie Dough.
“The packaging refresh also heralds the relaunch of Frijj Cookie Dough with an improved recipe.”
Frijj also added Latte and Mocha to its range in 2014.
• Emmi has entered the chocolate milk market with Emmi Choco Lait.
The range offers two flavours, Original and Caramel.
Laura Graham, head of marketing at Emmi said: “This is a whole new proposition for us but the expertise Emmi has and our long experience creating style-forward, high-quality product assures us this is an exciting step in the right direction.” The RRP for Choco Lait is £1.35.
• The supplier of Danish chocolate drink brand Cocio emphasises that the product is made with just three ingredients: milk, cocoa and sugar.
Established in Esbjerg, Denmark in 1951 it was introduced in the UK in 2014.
Its manufacturer recommends that it is best served ice cold and drunk from its glass bottle.
As well as the original variety, the drink is also available in a 1% fat, 1% added sugar variety called Cocio One.
Both have an RRP of £1.39 for a 270ml bottle.
• Nyree Chambers, head of marketing at Grace Foods UK argues that growing deman for functional drinks presents an opportunity for retailers and that the Nurishment range can meet that demand.
She said: “Nurishment is a nutritionally enriched milk drink.
“As consumers’ lives become more hectic, they’re looking for more than just great taste. They’re also looking for products that will help to take care of their bodies.
“Nurishment meets this demand by helping to replenish lost energy, especially when they don’t have time to stop.
“Nurishment Original is available in cans, while Nurishment Extra comes in a 310ml PET bottle. ”
