MARS Chocolate Drinks and Treats is extending its range of treat-size hot chocolate drinks in pouches with the launch of two new products – Chocolate M&M’s and White Maltesers.
The M&M’s hot chocolate contains mini M&M’s while White Maltesers hot chocolate contains white chocolate pieces.
Both can be made by adding hot milk or water.
The hot chocolate and malted milk retail market has an annual sales value of £138m, according to IRI data quoted by Mars.
“Our sharing pouch range brings a sense of fun, innovation and strong brand presence to the category,” said Michelle Frost, general manager at Mars Chocolate Drinks and Treats. “We believe that the new products will invigorate both the chocolate and malted drinks categories.”
