By entering an on-pack code at www.hallsgameon.com, consumers can win a Samsung Galaxy S5 16GB smartphone – or one of 1m free EA Games Android downloads worth £5 from the Google Play Store.
Sally Barton, senior brand manager for Halls, said: “This is part of our ongoing drive to keep Halls relevant all year round, which is great news for the brand, for the category and for retailers – there is huge potential for sales growth as consumers see the benefits of Halls outside the traditional cough and flu season.”
During 2015, Mondelez says the brand will be supported by a seven figure-marketing campaign. The TV and video-on-demand, outdoor, in-store, social media and PR activity will help retailers increase sales of Halls products through the year, says Mondelez.
