BISCUITS in PMPs in the convenience sector are now worth over £22m with sales growing at 23% year on year and accounting for 16% of all biscuit sales in the sector, says Burton’s Biscuit Company, quoting Litmus research.
David Costello, Burton’s head of customer category management, reckons price-marked packs have a ‘key role to play’ in attracting shoppers to the fixture.
“Our price-marked packs provide accessible price points to many of Britain’s best-loved biscuit brands, attract new customers and encourage both brand loyalists and high numbers of impulse buyers to purchase,” he said.
In recent years, Burton’s has doubled its sales of PMPs across brands such as Maryland, Wagon Wheels, Jammie Dodgers and Cadbury.
