SHE’S a star of the smash hit series that puts passionate home cooks up against each other in a tent. But Mary Berry is also the face and the name on food distributor’s RH Amar’s range of premium salad dressings, sauces and chutneys.
And recently the range was given a new look label.
The new design includes a photograph of Mary Berry to draw a greater association between the Great British Bake Off star and cookery writer and Mary Berry’s range of foods. The firm says the new label also gives the range a more contemporary look and feel.
It argues the new style gives the range better standout on shelf.
The roll out, which began at the end of August, coincided with the new series of the Great British Bake Off, now on BBC1. The range includes six salad dressings, three chutneys, and four sauces.