THE latest edition of the SGF Healthy Living Programme – Guidance for Promoting Produce is available online at the Scottish Grocers Federation website.
The programme was established in 2004 to encourage the sale of fruit and vegetables through convenience stores. The scheme was intended, especially, to provide and promote fresh produce to those on lower incomes or without a car.There are now more than 1,400 stores who are following the programme.
Recently the scheme and the range of materials it provides have been widened to include products in food and drink categories beyond fresh produce.
And a special guidance document was produced for retailers to highlight foods they can promote through the Healthy Living Programme and the terminology and promotional methods to use.
The foods included have been chosen because they support the Scottish Dietary Goals, which were developed by the Scottish Government with assistance from the Food Standards Agency in Scotland in a bid to improve the nation’s diet and help prevent obesity and a range of diseases including type 2 diabetes and heart disease.
The latest edition of the guidance, updated in June this year (and a series of other documents) can be downloaded from the SGF website at www.scottishshop.org.uk/images/HLP_Updated_Guidance_for_Retailers_June_2014.pdf