COOKED breakfasts are said to remain a popular weekend choice. According to Kerry Foods, brand owner of Wall’s, quoting Kantar Worldpanel, they account for 10% of breakfast occasions.
Wall’s launched its Great British sausages and bacon range this summer, responding to what it sees as consumer demand for premium products identified by market research. The company says studies showed that 65% of shoppers are prepared to pay more for better sausages, and that 78% want to buy a brand they know and trust.
