FLORA has launched a new hybrid spread, Gold With Flora, combining sunflower oil, other vegetable oils and butter.
The product was launched with a £10m media campaign, including a TV ad, digital activity and sampling to an estimated 2m consumers.
The ad is designed to demonstrate that Gold With Flora can be used on bread, to garnish carrots and when roasting chicken.
Another Unilever spread, olive oil-based Bertoli, is also getting a hybrid variation, called Bertoli with butter.
