SNACK-hungry customers plus a microwave add up to tasty profit opportunities, according to hot snacks specialist Kepak Convenience Foods.
Quoting IRI figures, Kepak’s John Armstrong said: “The UK’s £456m Hot Quick & Tasty (HQT) category provides retailers with an unrivalled opportunity to make more money from chiller cabinet quick meals and snacks.”
He added: “A major benefit of the HQT category is that it provides products suitable for a variety of shopper missions including lunchtime and dinner but also for a late-night snack or fridge-filler quick meals and snacks. When stocked alongside an in-store microwave, it enables retailers to sell hot food at all times with ease.”
Kepak’s latest NPD, Rustlers Noodle Chip Shop Curry, is designed to provide a high-margin alternative to ambient noodle snacks.
The firm said its own research showed 70% of Rustlers consumers also buy Pot Noodle snacks.
• Pot Noodle is supporting its new Brazilian BBQ Steak flavour with a £2m marketing campaign.
Monique Rossi, Pot Noodle marketing manager said: “Brazilian food means two things to our Pot Noodle lads – steak and BBQ. By launching a tasty new flavour that epitomises typical Brazilian foods, we’re appealing to our core audience of 16-24 year-old guys.”
