RICE and corn cake brand, Kallo, has revamped its range with new ingredients and snack products.
It is targeting the breakfast on-the-go market with Fruity Muesli & Yoghurt Thins. Kallo claims that, unlike some other products, its lines are free from artificial ingredients and only contain natural ingredients such as wholegrain brown rice, oats and sunflower seeds.
Buckwheat Super-Seeds low fat multigrain cakes, and Quinoa & Seeds multigrain cakes incorporate “superfoods” while a range of chocolate- and caramel-topped rice thins provide a healthy yet indulgent treat, it argues.
Aimed at the parents of young children, the new Kallo Kids range includes milk chocolate-coated rice cake thins and strawberry yogurt-coated rice cake thins.
Marketing director, Gill Hesketh, said: ‘Kallo’s focus is to become the number-one rice cake brand through offering wide and varied eating occasions for our customers and we are confident that our innovative launches will achieve this.”
