ELECTRONIC-cigarette firm Gamucci has joined a coalition of the UK e-cigarette companies to respond to the Committee of Advertising Practice (CAP) and Broadcast Committee of Advertising Practice (BCAP) consultation on new rules for the advertising and marketing of electronic cigarettes.
Gamucci says CAP/BCAP’s draft rules mirror the companies’ own views and the voluntary code for the sector currently being developed. It includes rules that say marketing communications should only be directed to adults who are existing smokers or to existing users of other nicotine products, and that nothing in marketing communications for electronic cigarettes should be aimed at promoting the use of combustible tobacco products.
