AMBERDOWN, Today’s Group’s own-label cider range, is getting a summer makeover.
The label’s Dry Apple Cider and White Cider are both being relaunched in fresh, contemporary new packaging. The Dry Apple variety comes in two- and three-litre bottles. White is available in one-, two- and three-litre bottles.
Today’s group MD Bill Laird, said: “We’re giving our retailers what they need to remain competitive, particularly with a summer of sport to look forward to.
“Three in five adults now drink cider and the majority drink the apple variety. It has become a real success story and by relaunching an old favourite we’re helping retailers capitalise on that opportunity.”
Scottish Grocer, Scotland’s leading magazine for the convenience retailing sector, has kept Scotland’s local food and drink retailers up to date for nearly a century. Renowned within the industry as a quality title, its knowledgeable and consistent independent editorial ensures it is a magazine that retailers can trust and rely on regardless of market conditions.
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