THE Cutters Choice RYO brand is expanding and brand owner British American Tobacco is also launching a new cigarettes line. Last month Cutters Choice – which BAT UK says is the third-biggest RYO brand in the UK according to GCS – added another variety to its original Smooth Blend and the recently added True Blend.
BAT says Exquisite Blend offers adult RYO smokers a more mature and premium blend within the value-for-money segment.
Claire Bodiguel, Cutters Choice brand executive, said: “Discerning RYO smokers want the chance to choose the blend that suits them best.
“For a long time RYO tobacco was considered a lower-priced option for many adult smokers. Times are changing and adult consumers want high quality products blended by masters. Cutters Choice can now offer the perfect leaf to every adult RYO smoker.”
The launch includes new pack designs across the entire range.
Last month the Smooth Blend 50g pack moved to 40g (RRP £13.18). It’s still available in 12.5g (£4.25) and 25g (£8.32) packs. Cutters Choice A True Blend remains available in its 12.5g pack (£4.25). Exquisite Blend, also in 12.5g packs, is the same price.
Another BAT brand, Rothmans, has a new menthol variety. Rothmans Superkings Value Menthol, in a pack of 19, will have an RRP of £6.10.
BAT UK marketing director, Frank Silva, said: “With this launch, we’re offering retailers the opportunity to deliver their adult smokers even more choice, combined with the reassurance of quality and heritage associated with the iconic Rothmans brand. You could say we’re offering an upgrade for menthol adult smokers.
“Rothmans Value range was a proof point for us, showing that both retailers and adult smokers appreciate our tobacco blend that speaks for itself and value the competitive price we offer. It made our decision to add a menthol option easy.”
