IBUPROFEN brand Nurofen’s new £5m ad campaign aims to underline the product’s claim to work faster than other pain killers – including own-brands.
The multi-channel initiative is designed to educate consumers on how Nurofen Express, with a formula that includes sodium to speed absorption, provides faster headache relief than paracetamol.
Manufacturer Reckitt Benckiser claims that Nurofen Express 256mg tablets also target pain twice as fast as standard ibuprofen tablets.
Nurofen Express 256mg tablets come in packs of 16. The RRP is £3.56.