• One of the most popular places for eating sweets is in front of the TV, especially on Saturday nights. Stock up and face up your bagged confectionery lines to meet the demand. Consumers will look for brands they recognise.
• Cross-merchandise! Place sharing-sized bags of confectionery next to large bottles of soft drinks and large bags of crisps to encourage big-night-in spending.
• Stock best-selling lines and well-recognised packs. And remember that consumers often look for products to help them recreate the night-at-the-movies experience at home.
• If possible, display special big-night-in deals and promos both prominently at the front of the store and close to the permanent display areas of other big-night-in products.
