Rustlers adds chip shop curry noodles to menu

Kepak Convenience Foods, the UK’s number one micro-snacking company, is introducing a new ‘Chip Shop Curry’ variant to its popular range of Rustlers Noodle Pots.

The new 300g variant (rrp £1.99) combines chicken breast pieces with noodles in a really tasty chip shop curry sauce. It comes with a fork and can be microwaved in two minutes. In research, the product scored particularly high on purchase intent and quality, with consumers expressing how much they liked the flavour.
Rustlers_0514“We’re giving people the chance to enjoy a familiar chip shop favourite in a substantial hot snack,” says Kepak Convenience Foods’ Marketing Director John Armstrong.
“The launch comes at a time when consumer awareness and recall of the Rustlers brand is exceptionally high thanks to the recent £1.5 million Hunger Monkey TV advertising and digital campaign.”
Research undertaken by Kepak highlights that 70% of Rustlers consumers also buy the market-leading ambient Pot Noodle, reinforcing the potential of Rustlers’ chilled alternative.
“The combination of the chip shop curry flavour and a substantial hot snack will prove extremely popular, attracting consumers to the chiller. Our advice to retailers is clear: stock up to meet the anticipated high levels of demand,” adds Armstrong.