Year of flavour – Latest from chocolatiers

Ethical chocolate company Madecasse says consumers are more adventurous when it comes to flavour. Divine launched whole almond and mango & coconut flavour chocolate bars last month. And organic chocolate supplier Seed & Bean has revamped packaging on its chocolate bars

FOR chocolate confectionery this year will be all about flavour, says ethical chocolate company Madecasse.

Founded in 2008 the company produces single-origin chocolate bars made in small batches using organic Madagascan cocoa and exotic, locally grown ingredients.
Brett Beach, co-founder of Madecasse, said: “The UK chocolate confectionery category is extremely healthy at present but I believe there is plenty more to come.
“The UK has experienced a food and drink revolution over the last few years. This has helped breed an increasingly experimental consumer who is adventurous in their food selections.
“We rolled out our Madagascan ‘fair for life’ chocolate range last year, which included Arabica Coffee, Cinnamon & Sakay, Sea Salt & Nibs and Pink Pepper & Citrus.
“To keep up the momentum, we have just launched our Toasted Coconut bar. It’s made in small batches featuring the island’s famous heirloom cocoa and lightly toasted coconut bits providing texture and a refreshing crunch.”
Ethical organic chocolate brand Seed & Bean has recently undergone a rebrand and has unveiled a colourful packaging update for its range.
Three flavours were launched in January – Cornish Sea Salt & West Indian Lime Milk Chocolate, Ginger Dark Chocolate and Raspberry & Vanilla Creamy White Chocolate.
Steve Rudkin, founder of Seed & Bean, said: “At Seed & Bean we believe in courageous chocolate. We are proud to say that the Good Shopper Guide has accredited us as the most ethical producer in Britain for our organic ingredients, supporting fair trade farming and transport, and pioneering biodegradable packaging, whilst working as hard as we can to nurture good agricultural and artisan practices.”
FairTrade chocolate brand Divine has also unveiled two new flavours, which were revealed just ahead of Fairtrade Fortnight last month.
The 100g Divine 70% Dark Chocolate with Mango & Coconut and Divine 38% Milk Chocolate with Whole Almonds will join the current range.
The launches follow the recent addition of Divine 38% Milk Chocolate with Toffee & Sea Salt and 70% Dark with Chilli & Orange to Divines range of 100g bars.