WHETHER it’s for snacking in front of The Snowman, or sharing at a party, crisps and nibbles are an essential part of the festive season. But which flavours and formats do consumers want?
“Spice is a trend which is growing in many food categories, with snacking not being an exception,” said James Beaumont, marketing manager at All About Food, which holds the licence to produce Nando’s products in the grocery channel.
“Nando’s has recently revamped its range of crisps with flavours unique to the market – Smokey BBQ, Spicy Chicken and Sizzling Hot – while Nando’s Peri-Peri Groove Cut Potato Chips are ridge cut potato crisps, designed to lock in that unique Peri-Peri flavour, for which Nando’s is famous.”
Beaumont hopes that the ridged crisps will appeal to men. “Kantar data demonstrates an increase in male consumers eating crisps as a snack outside of the home. Following the re-launch, sales of Nando’s Peri-Peri Groove Cut Potato Chips have grown by 300% in the last quarter, demonstrating the appeal with this audience. They have been formulated with this target market in mind.”
• Walkers has increased the size of its Grab Bags of crisps, Doritos, Monster Munch and Quavers by 20%. The company argues this will differentiate them from the standard bag. The RRP is 85p.
• Yorkshire crisp brand Seabrook’s Big Night In promotion, giving customers the chance to win a year’s subscription to Sky+, runs throughout the festive season.
