ADVENT calendars, stockings full of treats and novelties … they’re not just for children. Animal lovers use the festive season as an excuse to buy gifts for their pets.
Mike Hemming, trading director at Mars Petcare, said: “As well as treating themselves, people want to give their pets something special during the Christmas period, so the festive season offers retailers a huge opportunity to strengthen sales in the care and treat category.
“Owners will be looking beyond their usual products and will want to treat their pets to premium products on this special occasion. There is also a chance to attract new customers, who account for a third of treats purchased during this time. These include non-owners who give something special to a friend or family member’s beloved dog or cat.”
