CONFECTIONERY and biscuits giant Mondelez International has launched the latest of its brand crossover products. Following Cadbury Dairy Milk with Oreo, the firm has released Cadbury Dairy Milk with Daim.
The new 120g chocolate tablet blends Cadbury Dairy Milk and crunchy almond caramel pieces.
Mondelez says Cadbury Dairy Milk with Daim comes on the back of significant success for Cadbury Dairy Milk with Oreo,which had generated £10m sales since its launch, making it the number three small tablet this year.
Rick Lawrence, marketing manager for Cadbury Dairy Milk, said: “We’re confident that Cadbury Dairy Milk with Daim will prove just as big a hit as Cadbury Dairy Milk with Oreo.”
