HOME baking specialist Dr Oetker has redesigned its packaging, using turquoise with red and white across the range and adding vivid photographs. The £500,000 new look ties into its current promotional campaign with the theme “Even Better Baking”. Consumer research shows that a single colour improves shelf stand out and helps shoppers find their brand and product of choice faster, the firm says. The heart ribbon is designed to reflect a love of baking.
