IMPERIAL Tobacco has revamped its special trade website.
Retailers can now consult a series of industry articles on current subjects including the display ban and the illicit trade. Store operators can download category information and the firm plans to make audio and video clips available soon.
Gayatri Barua-Howe, Imperial Tobacco’s UK communications manager said: “The new trade website, which is fully compatible with mobile devices, has been designed for retailers of all technical abilities. They can now keep up to speed with tobacco brand news and regulatory updates in real-time.”