THE votes have been counted and the chocoholics’ verdict is in. Chunky Mint is KitKat’s new Chunky Champion and becomes a permanent addition to the Nestlé range.
The winning bar, which was unveiled last month, will now be supported by a £2m media campaign including outdoor and digital advertising. The parent brand will be back on TV screens from the beginning of this month.
The minty KitKat saw off competition from Choc Fudge, Coconut and Hazelnut in an eight-week battle earlier this year. Consumers voted for their favourite flavour on a dedicated Facebook page. Voting was extremely close with Mint winning by just 1,000 votes. At one stage there was only one vote between Mint and the eventual runner-up, Choc Fudge.
The competition has helped sales, with KitKat Chunky growing 5.5% and achieving a record share of 11% of chocolate singles sales. Throughout the promotion, £10.9m worth of bars were sold.
Chunky Mint will now join Peanut Butter and Chunky Milk to complete the range, which is targeted at young male shoppers aged between 18 and 30.
