PIMM’S has added blackberry and elderflower to its No 6 Vodka Cup to make a very British new fruit flavour in time for summer. It is available in 70cl and one-litre sizes as well as a canned premix, with lemonade.
Pimm’s has 20% of the speciality drinks market, according to Nielsen. To give the new bottle an extra push, brand owner Diageo has commissioned British designer Oliver McAinsh to illustrate the label. He has based it on a traditional British summer hedgerow.
