THIS may come as a surprise to some retailers who have been stocking it for years, but Mackie’s Traditional is not actually flavoured with vanilla. Scotland’s best-selling premium ice cream – according to Kantar Worldpanel figures contains no added flavourings, just milk, sugar and cream.
Now, in a break with tradition, the company has introduced a Madagascan Vanilla flavour. There is also a new version of the country’s other favourite, cookies and cream, called Cookie Biscuit.
Development director Kirstin Mackie said: “Launching a vanilla had often been on our minds.
“We were an ice cream company that wasn’t making the biggest ice cream flavour in the world.”
But, the firm wanted its new vanilla to stand out.
“We wanted a warmer mouth feel to accompany the sweet, satisfying and lingering taste of eggy vanilla,” Mackie explained.
Initial taste tests have, she said, been encouraging: “with strong preference for Mackie’s new vanilla when compared to the competition.
“We think that, despite the possible confusion among those who refer to our Traditional as a vanilla, that people just need one taste to find that they are two very different flavours. “
Cookie biscuit was the winner of a recent online vote. It is, said Mackie, “an important extension for us because it appeals to a younger market.”
The two new flavours are part of Mackie’s Indulgent range, available in one-litre tubs.
Images – Mackies has added two of Scotland’s top-selling flavours – vanilla and cookie – to its premium range.
