PACK size is the key to maximising bottled water sales, according to AG Barr.
Its brand, Strath-more, grew 10% year on year in the Scottish impulse market according to Nielsen Scantrack. Barr puts this success down to being the only brand to offer a full range of glass, PET and flavoured water.
The company recommends stocking a variety of formats to suit different customers. On-the-go packs appeal to children and adults. Sports cap packs draw in active consumers and people who drink a lot of water need large take-home packs. For special occasions, there are premium glass packs in a variety of pack sizes.
Adrian Troy, AG Barr’s head of marketing, suggests adding flavoured water, which was pioneered by Strathmore over 20 years ago, to the stock mix.
“Strathmore Twist, a Scottish water with natural fruit flavour, has appeal for people of all ages,” he said.
