IT’S important for retailers to set up a special kids’ confectionery section to maximise “pocket money sales”, according to Stuart Lane, commercial director, Leaf Confectionery UK, brand owner of Chewits and Vimto Sweets.
In the designated kids section, there should be a range of chocolate, chewy sweets, hardboiled sweets, gums & jellies, and mints, he suggested.
Chewits Extreme Sour Apple and Xtreme Tutti Frutti, appeal more to teenagers, Lane said, because they have a “mouth-watering sour taste” that teens like.
Leaf recently launched Chewie Gum, available in strawberry & banana, tropical, and lemon flavours. The hard bubble gum market is growing rapidly, said Lane, with Chewits growing 20%.
There’s also a place for nostalgia in children’s confectionery, he suggested. Older consumers often pick up confectionery that reminds them of their childhood, for themselves their children or grandchildren, so it’s important to include “retro” products in the children’s section.
