HOW do you fit a round peg into a rectangular hole?
Well if you’re talking chocolate first you spend millions developing a state-of-the-art research and development resource.
Then you take one of your biggest brands, famous for being meltingly spherical and you cook up a new version, keep it under wraps before releasing it to what you hope is an expectant nation.
Business journalists were given special insight into the development of new Maltesers Teasers ahead of its launch. Find out more on page 16.