The sensitive edge of steel

AS spring edges into view and the days of thick black tights are numbered, the battle for the women’s shaving market is set to intensify.
P&G has three new products designed to aid the preparation of warm weather-ready legs and underarms. The Venus ProSkin MoistureRich razor is for women who want to protect their skin as they shave.
For women with sensitive skin, the Venus ProSkin Sensitive razor features five floating blades spaced close together to reduce pressure and achieve a closer shave.
And to complement both, Venus ProSkin MoistureRich is a dermatologically tested shaving gel suitable for dry and sensitive skin.
P&G’s Paul Lettice said: “2013 looks set to be a phenomenal year for Gillette Venus, with new

products and developments. In a market where consumers are extremely brand loyal and competition for advanced products is intense, Venus continues to focus on satisfying consumer needs and providing exciting and relevant products.”
Haircare can also, he claimed, be a lucrative category for c-stores. “While selling the best shampoos and conditioners is important, retailers should also stock complimentary styling products such as Silvikrin hairspray.”
After its makeover earlier this year, Wash and Go shampoo offers great value for money, P&G says. The new 200ml Solo pack has an RRP of £1 and comes in four varieties. “The new packs,” Lettice said, “will have great stand-out on shelf and are the perfect size for smaller independent stores. We’re confident they will be a hit with both retailers and consumers alike.”
P&G also has high hopes for its recently-launched Aussie Miracle Shine range, part of the expanding Aussie range, which uses natural pearl powder and Australian ginseng extract – said to deliver full, shiny hair.