Building on the home cooking angle
STOCK cube brand OXO is back on TV screens across the UK as parent company Premier Foods has kicked off new marketing for the autumn.
Set to run until February 2025, the new ‘Made with OXO, Made with Love’ creative aims to cement the brand as a go-to choice for families having a home cooked meal together.
The new TV ad features a family gathering to celebrate a grandfather’s birthday, with his grandchild – Chef Maya – helping to make a Chorizo Chicken stew with the help from OXO’s Succulent Chicken Stock Pot.
The new ad will feature against ITV soap drama Emmerdale on 24 September during the centre break of the show.
Further to the TV campaign, there will also be a on-pack promotion with help drive Premier Foods’ message of togetherness. The promo will offer consumers the chance to win from an array of prizes to share with loved ones including spa days, cinema tickets and OXO gift boxes. The promo will run until 30 April.
Mark Aldred, markering director for flavourings and seasonings at Premier Foods, said: “Now that we’re going into the autumn and winter months, a key moment for the stock category, there really was no better time to debut our new creative.
“We want to remind consumers of the importance of bringing the family together over mealtimes and how they can make these moments even more special and importantly, tasty.
“We want to support retailers during this peak moment for the category and make sure that OXO is top of mind for shoppers when they are in store.
“With this significant investment, we estimate that we will reach 71% of UK adults 6.4 times on average across TV and YouTube, meaning that 38million people will see the advert and feel inspired to stock up on OXO Stock Pots for their next meal.”
