Tag: Smirnoff Ice

Promotional image of Smirnoff Ice can as a hand goes to lift a can off a blanket and another can lies on its side.

Smirnoff Ice unveils new pack design

Diageo RTD brand Smirnoff Ice has marked 25 years of production with the unveiling of a new brand look as well as the roll out of a new canned format.

Scotland’s most valuable off-trade RTDs+ brands

Sooped up AT Scottish Grocer we often speak of certain drinks as young adult brands. They’re not exclusively for young adults, of course, but often...