Tag: off-trade

Pack shots of Four Loko Pink Melon.

Four Loko launches new Pink Melon flavour

Vodka-based RTD brand Four Loko has grown its core range of drinks with the addition of its new Pink Melon flavour, coming in a vibrant pink can.
Dolly Parton holds a bottle of Dolly Wine Rose against a blue background.

It’s Wine to Five as Dolly Parton launches new wines in UK

Country superstar Dolly Parton is crossing the Islands in the Stream to bring her Dolly Wines range over from the US to the UK market.
A pack of Coors lager sits on a rock step with a bottle of Coors lager to its side with red rock steps in the background.

Win a trip to Colorado with new Coors promo

Consumers are in with the chance to bag an epic music experience holiday to Colorado with the new on-pack promotion for Coors lager
Bottles of Old J Rum range are lined up with a bar background.

Old J Rum rolls out new Coconut variant

Old J Spiced Rum has unveiled a new Coconut flavour after the brand took to social media to find out what its fans were looking for in a new flavour.
Cocktails serves stand next to bottles of Disaronno Originale and Disaronno Velvet with the Originale variant in a bar and Velvet cocktail against a summer holiday backdrop.

Disaronno builds the cocktail opportunity in summer

Cocktails have been in high demand ever since lockdown and Disaronno reckons this can offer retailers a chance for link-up sales and increase basket spend.
Bottles from the Tomatin Sherry Cask Collection are lined up on a table together including The Manzanilla Edition, The Palo Cortado Edition and the Pedro Ximénez Edition.

Tomatin launches The Sherry Collection trio of malts

Highland distiller Tomatin has unveiled a trio of new single malt expressions in its Sherry Collection, displaying the influence sherry casks have on whisky.
A bottle of Mirror Margarita stands against a white backdrop.

Mirror Margarita makes it clear across Sainsbury’s

RTD cocktail brand Mirror Margarita is set to come to Sainsbury's stores this September, offering drinkers a unique cocktail serve for the home.
Pack shots of Hidden Sea wine including its Chardonnay and Shiraz Cabernet.

Hidden Sea reveals a new look

Premium Australian wine brand Hidden Sea has unveiled a new look across its UK range aiming to highlight its commitment to ocean health.
Packets of Made for Drinks crisps sit next to bottles of Brancott Estate wine in a partnership promotion.

Made for Drink crisps opens up link sales

Gourmet crisps brand Made for Drink has teamed up with Pernod Ricard's Brancott Estate to deliver a white wine pairing with its new crisp flavours.
Promotional image for the Guinness Lovely Drops marketing campaign.

Win a Lovely Drop with Guinness

Irish stout brand Guinness is set to give back to retailers and consumers alike with its new Lovely Drops digital platform offering a host of prizes to be won.
Pack shots of Wise Wolf French Sauvignon Blanc.

Wise Wolf expands with new white wine

Aussie wine brand Wise Wolf has reaffirmed its sustainability commitment with the new launch of its French Sauvignon Blanc white wine.
Cans of Wonderland Cocktails sit in front of a pink, white and grey spiral design.

Wonderland Cocktails shakes up new additions

BrewDog is set to shake up the cocktail category with the addition of five new cocktails for Wonderland Cocktails Co, bringing the range to 10 drinks.
A person holds a can of Lonkero with a blurred out lake in the background.

Lonkero to take UK market by storm

Finnish alcoholic RTD brand Lonkero is set to launch in the UK for the first time as the brand aims to offer an alternative to beers and ciders this summer.
A bottle of GlenAllachie Meikle Tòir Turbo 2024 Edition rests against a wooden floor.

GlenAllachie grows Meikle Tòir series with The Turbo

The GlenAllachie Distillers Company has strengthened its Meilke Tòir series of whiskies with the launch of the limited edition The Turbo 2024.
Brad Pitt and Matthieu Perrin sit at a table with a bottle of Gardener Gin on it.

The Gardener Gin from Brad Pitt rolls to UK

Brad Pitt and the Perrin Family have unveiled the latest fruits of their partnership together with the new French Riviera The Gardener Gin release.
Drinks sit on a white marble table with a bottle of Franklin & Sons Sicillian Lemon on the table next to a vase.

Franklin & Sons adapts to changing tastes

As consumers' tastes shift in the spirits market, so too will their desire for the mixers that come with them and Franklin & Sons reckons it can meet this.