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Monday, May 23, 2022
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Tag: Nielsen HQ

Hovis has been expanding its premium in-store bakery offer in recent years.

Breakfast bakery is big business

According to NielsenIQ Scantrack data for the year to 4 December 2021 (excluding the discounters) breakfast bakery products were worth £599 million in the UK, growing at 6.9% – a £38.7m uplift on the previous year.