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Tag: Moshi Monsters

Sarah Burrow, marketing director, international confectionery, Bazooka Candy Brands

Kids’ stuff – ‘My market’ interview with Sarah Burrow

Britain’s sales and marketing professionals explain how they see the convenience scene This issue: Sarah Burrow, marketing director, international confectionery, Bazooka Candy Brands You’re very involved in...

Retailers missing a big night trick

WRIGLEY Confectionery, the firm behind Skittles and Starburst, reckons many retailers still don’t appreciate the opportunities that the consumer trend to home leisure presents. Independent...
Bazooka Candy Brands added Moshi Monsters Sour Gummies to its range earlier this year. Price-marked packs of Big Baby Pop and Juicy Drop Pop have also recently been introduced.

Kids sweets in value lead – Category growth

CHILDREN are impulsive when they’re buying confectionery, and they don’t necessarily plan their sweet shopping far in advance. And when they arrive at stores,...