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McVitie's is making its way to the festive chocolate aisle with the new Jaffa Elf and Penguin Milk Chocolate Treats.

McVitie’s introduces Jaffa Elf and Penguin Milk Chocolate Treats

Pack shots of McVitie's Penguin biscuits with the on-pack promotion for Penguin Books.

McVitie’s Penguin partners with Penguin Books on new promo

Pack shots of Penguin Bites Lightly Salted crackers and Penguin Bites Cheese crackers.

McVitie’s moves into savoury snacks with Penguin Bites