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Tag: IRI

Strongbow Dark Fruit, an ‘everyday’ cider to appeal to modern flavoured cider drinkers. Wim Wenders directs for Stella Artois Cidre.

Apples are not the only fruit

MODERN flavoured ciders are attracting new customers to a traditional summer drink. They have grown 131% in the off-trade over the last year according to...
Tea is still Scotland’s favourite hot drink. Black tea down while green and decaff grow

Cuppa-crazy Scots still a nation of tea folk

Tea is still Scotland’s favourite hot drink, Black tea down while green and decaff grow DESPITE the allure of coffee and the health benefits of...