Tag: biscuits
Biscuits turn on to snack use
THE biscuit category, says Mondelez International, is worth £171.1m and is the third-most impulsive category in impulse channels.
The company suggests time-poor consumers are seeking...
Softly softly approach from Maryland
BURTON’S Biscuit Company is expanding its Maryland brand with the introduction of a soft cookie variety.
Maryland Soft Baked will be available in Caramel and...
PMP biscuits hit £22m in c-stores
BISCUITS in PMPs in the convenience sector are now worth over £22m with sales growing at 23% year on year and accounting for 16%...
Singles bar – Home baking on the rise
Traditional round cakes are showing decline, under pressure from individual treats. Breakfast biscuit sales are soaring.
BISCUITS and cakes form an established part of the...
Biscuits at kids’ size power on
BURTON’S Biscuit Company, reckons the start of the new school year is a great time for retailers to capitalise on demand for child-friendly biscuit...
Cheesecake takes the biscuit
DIGESTIVE biscuits are the traditional base for a cheesecake.
Now McVitie’s has taken that association a step further, with its new creation, Cheesecake Creams.
They consist...
World favourite – made in Britain
THE world’s biggest biscuit brand, Oreo – worth more than £1.3bn globally – is now being baked in Britain.
The famous US biscuit arrived ...
Scots shoppers take the biscuit
Mark Thomson, business unit director of Kantar Worldpanel looks at consumer trends in biscuits and cakes.
SHOPPERS in Scotland still go for traditional favourites like...
More biscuit PMPs on the way
CONSUMERS want biscuits and cakes to be good value for money and are moving away from volume deals towards PMPs. They also want healthier...
Lunchtime – the biscuit big break?
RETAILERS should consider encouraging shoppers to choose a cake-style treat as part of their lunch, according to Laura Smith, brand communications manager at Cuisine...
