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Home Authors Posts by Callum McDade

Callum McDade

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Packs of Yorkie Biscuit & Brownie chocolate bars lay across a grey surface, with the chocolate bars lying outside the wrapper as well.

Yorkie unveils new Biscuit & Brownie flavour

31 March 2025
Pack shots of Cadbury Fingers biscuits with on-pack promotions for the Crossed Fingers campaign.

Keep Fingers Crossed as activation returns with more prizes

27 March 2025
A can of Coca-Cola Original Taste and Coca-Cola Zero Sugar with the names Kristi and Sabrina on them respectively against a red background.

Coca-Cola reignites ‘Share a Coke’ with names back on cans

27 March 2025
Pack shots of Bonds of London sweets with an on-pack call out for the Vicky McClure's Our Dementia Choir charity on packs. Variants includes Lemon Sherbets, Rhubarb & Custards, Butter Mintoes and Pear Drops.

World of Sweets teams up with Vicky McClure’s Our Dementia Choir

27 March 2025
An illustration of social media star Mrs Hinch stands against a colourful field of flowers in the background with a landscape overlooking a lake and mountain-ridge. The text at the top reads 'Mrs Hinch's Enchanted Wildflowers'.

An Enchanted touch for spring cleaning with new Mrs Hinch range

26 March 2025
Promotional poster for the Walkers Snacks collaboration with A Minecraft Movie featuring packs of Quavers, Wotsits and Monster Munch with graphics from A Minecraft Movie on packs with a landscape from the film and a call out which says 'A Chance to win Prizes every hour plus a trip to Hollywood'.

Walkers extends Minecraft Movie collaboration with on-pack promo

26 March 2025
An exterior shot of the Bladnoch Distillery featuring whisky barrels stacked up in the foreground of the image with the distillery's warehouse in the background with the words Bladnoch Distillery across the side of the warehouse wall.

Bladnoch gives a ‘dram back’ to encourage exploration

26 March 2025
A range of chillers in a convenience store with a range of chilled foods inside with DoubleCool branded doors attached to the coolers.

Win DoubleCool doors for your store’s chillers

26 March 2025
Gift packs of wine brands sit on a shelf in a store with glittery pink hearts and promotional prices. The brands include I Heart Wines, Freixenet and Vino Chic.

Inflation falls ahead of Reeves’ spring statement

26 March 2025
Pack shot of Wall's Haribo Push up ice cream.

Wall’s Ice Cream teams up with Haribo on new Push Up...

25 March 2025
Pack shots of Jam Shed Bubbly Rosé cans.

Jam Shed brings a fizz with new Rosé cans

25 March 2025
A bottle of Popcorn Kitchen Peter Pigs lies down on a pink background with a bowl that has chocolate covered popcorn and pieces of pig shaped strawberry chocolate with both the chocolate and popcorn lying around the bowl as well.

Popcorn Kitchen pops Peter Pigs on the menu

25 March 2025
Pack shots of PWR-BRU Dynamo Fruit Punch cans.

Power up energy sales with new PWR-BRU flavour

25 March 2025
Pack shots of Fox's Party Rings Strawberry limited edition.

Party Rings launches Strawberry limited edition packs

24 March 2025
Laura McDiarmid, Vikas Sud, Shamly Sud, Guna Sud and Elaine C Smith all stand on the Scottish Grocer Awards 2024 stage whilst Shamly holds a trophy for The Innovation Award 2024.

Awards Profile – The Innovation Award

24 March 2025
The Mentos Mint Fizzooka from Fortnite Creative is against a sky blue background with white lettering that says 'FIZZOOKA'.

Mentos drops into Fortnite with new rocket launchers

24 March 2025
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2026 Scottish Grocer Awards entries are now open!

Hello Kitty Cake Finsbury

KitKat Drive More Sales

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