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Home Authors Posts by Callum McDade

Callum McDade

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Pack shots of Lucozade Sport Ice Kick by Jude Bellingham.

Score sales with new Lucozade Sport collaboration

3 March 2025
A red cooler filled with ice and bottles of VK Lemon & Lime are being picked out by people, the cooler is sitting on some grass with a green and white beach towel above it.

VK gets summer ready with new Lemon & Lime flavour

3 March 2025
Pack shot of Peroni Nasto Azzurro 10-pack of cans.

Peroni shakes up segment with new can format

3 March 2025
Pack shots of £1.25 PMP packs of Chipsticks, Cheetos Twisted and Frazzles with an on-pack promotion to win tickets for Merlin Entertainment venues.

Win free theme park tickets with PepsiCo

3 March 2025
A bottle of Madrí Excepcional Zero stands on a table with a bowl of olives to the right and a bowl of cheese stuffed tomatoes to the left with a Madrí Excepcional branded glass behind the bottle.

Madrí Excepcional launches Zero alcohol beer

28 February 2025
A hand holds up a tub of Mackie's of Scotland Honeycomb Ice Cream with tubs of Mackie's of Scotland Traditional lining the wall in the background.

Mackie’s reports profits boost after wider UK distribution

28 February 2025
Pack shots of Emmi Caffé Latte Zero coffees.

Emmi coffee rolls out new Latte Zero variant

28 February 2025
Pack shots of multipacks of Shreddies The Frosted One against a dark blue background.

Shreddies The Frosted One packs recalled

28 February 2025
PayPoint till screen displaying the functions and in-store services available to retailers.

PayPoint improves accessibility with new translated guides

27 February 2025
Interior shot of a Hancocks depot displaying massive pallets of confectionery brands.

Hancocks gears up for first Sweetest Day event of 2025

27 February 2025
Pack shots of different format sizes of Takis Blue Heat including 120g, 100g and 55g PMP packs.

Takis rolls out Blue Heat flavour across the UK

27 February 2025
Pack shots of Bear Fruit Splits Mango & Sour Berry and Bear Strawberry YoYos Grab Bag.

Bear shakes up kids’ snacking with Splits launch

27 February 2025
A bottle of Sarti Rosa splashes down in a liquid with two wine glasses next to it fill with the spirit and fruit, with pieces of fruit splashing into the liquid as well.

Sarti Rosa aperitif lands in the UK

27 February 2025
Pack shots of Shaken Udder Raspberry Ripple and Shaken Udder Scoff-the-Lot milkshakes.

Shaken Udder mixes up milkshakes with new flavours

26 February 2025
Pack shots of Mogu Mogu Zero Sugar Summer Berries and Zero Sugar Tropical Delight.

Mogu Mogu taps into soaring demand with new Zero Sugar drinks

26 February 2025
Tobacco sniffer dog Boo sits next to bags filled with illegal cigarettes.

Illegal tobacco seized in the Highlands

26 February 2025
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Scottish Grocer, Scotland’s leading magazine for the convenience retailing sector, has kept Scotland’s local food and drink retailers up to date for nearly a century. Renowned within the industry as a quality title, its knowledgeable and consistent independent editorial ensures it is a magazine that retailers can trust and rely on regardless of market conditions.

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2026 Scottish Grocer Awards entries are now open!

Finsbury

KitKat Drive More Sales

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