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Home Authors Posts by Callum McDade

Callum McDade

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A chiller with sandwiches and rolls with strip runners along the shelving with the SGF Go Local branding across it, the text reads 'We Support Local'.

SGF Go Local Programme is renewed for another year

21 March 2025
Pack shots of Walkers Heinz Tomato Ketchup crisps and Walkers Lea & Perrins Worcester Sauce.

Walkers Tomato Ketchup and Worcester Sauce flavours return

21 March 2025
Packets of Maggi Air Fryer Crispy Coating range stand on a kitchen table including the Southern Style, Katsu Style and Korean BBQ Style variants.

Maggi rolls out Air Fryer Crispy Coating range

20 March 2025
A bottle of Cîroc Strawberry Lemonade stands next to a wine glass with a cocktail inside it made using the vodka with slices of strawberry in the drink as well. These both sit on a stone wall with greenery behind them.

Cîroc introduces limited edition Strawberry Limonade vodka

20 March 2025
A bottle of Aperol Spritz RTD sits in the middle of a table, with two balloon glasses filled with the cocktail to the bottle's right and a four pack of bottles to the single bottle's left.

Aperol Spritz comes to the RTD market

20 March 2025
Promotional posters for Cheez-It competition which is offering retailers a chance to win £10,000. The poster features pack shots of the Cheez-It range consisting of Double Cheese and Cheese & Chilli.

Chance to win £10k in new Cheez-It competition

20 March 2025
Pack shots of Hershey's and Reese's Easter range including Hershey's Cookies 'N' Creme Egg, Reese's Peanut Butter Egg and Reese's Spring Sprinkles Big Cup King Size.

Reese’s unveils new Easter peanut butter range

19 March 2025
Pack shots of Hungry Boar Sticklers, from left to right Pork Sticklers, Chicken Sticklers, Flamin' Piri Piri Sticklers and Loaded Cheese Sticklers.

Hungry Boar expands Booker meat snacks range

19 March 2025
Advert for the SGF Diversity & Inclusion Conference 2025 'Embracing Equality & Inclusion for All' with the logo for the event and a logo for the headline sponsor Booker. The logo for the SGF sits in the top right corner with the date Thursday 3 April at the bottom with the location Crowne Plaza, Glasgow.

SGF launches first Diversity & Inclusion event

19 March 2025
Packets of Fox's Fabulous biscuits sit on a table with biscuits placed onto plates with a mug of coffee between two packs of the biscuits – the biscuit variants include Half Coated Dark Chocolate Cookies, Half Coated Milk Chocolate Cookies, Milk Chocolate Cookies.

Drive up Mother’s Day sales with Fox’s gift ideas

19 March 2025
Pack shots of Minions Celebration Cake and an image of a person holding on to a Gabby's Dollhouse above a party table with balloons on it.

Finsbury marks Universal renewal with new Wicked cake plans

18 March 2025
A whisky cask with the Saltire Rare Malt Whisky brand on the top of the lid with a bottle of whisky and nosing glasses in the foreground of the image.

Saltire whisky spreads out around the world

18 March 2025
A person holds Vybey's three nutrition bars – Chocolate Brownie, Raspberry White Chocolate and Mint Chocolate – with a green bush behind the bars.

Vybey enters healthy snacks fray with Nutrition bars

18 March 2025
Pack shots of Hula Hoops Smoky Bacon.

Hula Hoops expands range with new Smoky Bacon flavour

17 March 2025
A pack of Mentos Feeling Berry Good sits on a purple coloured podium with pink walls around it. A raspberry also sits on a podium, with a cherry leaning on it and a berry rolling in front of it.

Mentos bursts open the sharing occasion with new Berry sweets

17 March 2025
Pack shots of Four Loko Camo Mango cans.

Four Loko rolls out new Camo Mango flavour

17 March 2025
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2026 Scottish Grocer Awards entries are now open!

Finsbury

KitKat Drive More Sales

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