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Home Authors Posts by Callum McDade

Callum McDade

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Pack shots for LU Le Petit Chocolat and LU Le Petit Citron with the 2025 design.

LU biscuits unveils new packaging across range

19 May 2025
A man serves a customer at a till point inside a convenience store. The customer has placed a yellow shopping basket onto the counter with items inside it as the retailer takes items out to scan them. The retailer is holding a packet of McVitie's Chocolate Digestives.

pladis unveils new retailer platform Better Biscuits

19 May 2025
A Tom Cruise lookalike takes a selfie with people in a London park whilst holding a packet of Quorn Cocktail Sausages.

Quorn calls in Tom Cruise lookalike to roll out campaign

16 May 2025
Promotional image of Barr Flavours with the Jurassic World Rebirth promotion on pack featuring flavours Cream Soda, Bubblegum, Limeade and Cherryade with a blue and pink background.

Barr Flavours announces on-pack promotion for Jurassic World Rebirth

16 May 2025
Twirl White Dipped pack shots.

Cadbury launches Twirl White Dipped

16 May 2025
Pack shots of Mash Gang four packs and single cans in the brand's core range. Variants including Mash Gang Chug, Mash Gang Glug and Mash Gang Journey Juice.

Mash Gang unveils first core range of alcohol free beer

15 May 2025
Bottles of The Antiquary whisky are lined up on a bar featuring the 15 Year Old, 21 Year Old and 30 Year Old. Along with these bottles, there are smaller sample bottles for blending as well as whisky glasses to serve in with unlabelled whisky sample bottles on shelves behind the bar.

The Antiquary rolls out whisky gift ideas for Father’s Day

15 May 2025
Pack shots of BEAR YoYo Awesome Apple and BEAR YoYo Refreshing Raspberry with the Kids Sleepover at the Natural History Museum promotion on pack.

Natural History Museum promo back on BEAR packs

15 May 2025
Disposable vape devices sit on a wooden bench in an array of colours.

Majority of disposable vapers could turn to illicit vape products

14 May 2025
TV personality and baker Mary Berry sits at a table with the 90th Birthday cake that Finsbury Food Group had made for her.

Finsbury marks Mary Berry’s 90th birthday with a personal cake

14 May 2025
Pack shots of Swizzels Squashies Sour Shooting Stars and Squashies Tropical.

Swizzels kicks off summer with new Squashies flavours

14 May 2025
A bottle of Villa Cardea stands next to a wine glass with a Villa Cardea Limoncello Spritz cocktail in it with greenery in the background with oranges around the bottle and serve and a bowl of olives.

Villa Cardea Limoncello rolls out across Morrisons stores

13 May 2025
Bottles of Glasgow 1770 Small Batch Series Wine Cask editions including Constantia Wine Cask Matured, Syrah Wine Cask Matured and Pineau des Charentes Wine Cask Matured. All three bottles stand on top of a wooden barrel.

Glasgow 1770 whisky experiments with wine casks

13 May 2025
SKE Crystal vape devices are lined up on a display with a crystal design in the background.

SKE unveils new vape range ahead of ban

13 May 2025
An Arctic Coffee branded Izuzu D-Max Arctic Truck is parked with its side window open with bottles of the chilled coffee available for sale.

Arctic Coffee gears up for new campaign with Isuzu

13 May 2025
Cans of Hive Mind Honeyade, The Scottish Bee Company Chocolate Spread with Honey jar and bars of GNAW Chocolate with Honeycomb and Caramel are all grouped together to mark World Bee Day.

Trio of bee-corp brands unite for World Bee Day

13 May 2025
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scottish grocer awards tickets on sale now

2026 Scottish Grocer Awards entries are now open!

Finsbury Popover 6th July-12th July

Hello Kitty Cake Finsbury

KitKat Drive More Sales

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