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Home Authors Posts by Callum McDade

Callum McDade

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Aspall Cyder 2025 marketing campaign.

Aspall Cyder is set to elevate the cider category this summer

30 June 2025
(l to r) Tom Costello, Carl Johntsone and Adam Harding of Tailored Spirits and Gary McEwan of Scottish Edge.

Tailored Spirits Co. team marks successful year of business

30 June 2025
Pack shots of Stockley's Treacle Toffee.

Stockley’s embraces a nostalgic favourite with new Treacle Toffee packs

27 June 2025

September 2025

27 June 2025
Promotional image of the new Crumpton Oaks campaign with text that reads 'The Raver with Flavour'.

Crumpton Oaks brings a 90s flair to the summer in new...

27 June 2025
Pack shots of Biona Olives range including Organic Greek Queen Olives with Garlic, Organic Greek Queen Olives with Pepper, Organic Greek Queen Olives with Jalapeños and Organic Kalamata Olives.

Biona rolls out new range of organic Greek Olives

27 June 2025
Pack shots of McVitie's Club Layers Orange.

McVitie’s Club Layers into the confectionery sector

27 June 2025
Packs of Blue Riband Vanilla, Kit Kat Chunky Funky and Kit Kat Chunky Salted Caramel Duo.

Nestlé rolls out a trio of biscuit bar NPDs across KitKat...

26 June 2025
Current and former members of Parliament, members of Sir Anwar Pervez's family and colleagues and Sir Anwar all gather in Parliament to mark 50 years of Bestway as well as Sir Anwar's 90th birthday celebrations.

Sir Anwar Pervez and the Bestway legacy is celebrated at Parliament

26 June 2025
Pack shots of Bonds of London Vickyu McClure's Our Dementia Choir Watermelon Slices and Soft Sherbety Lemons.

World of Sweets expands Bonds of London charity range

26 June 2025
Pack shots of confectionery products to illustrate Bobby's Sweets trial box.

Bobby’s expands delivery service for retailers with new Brand Box

26 June 2025
Pack shots of Organico sweet biscuits including Speculoos, Petit Beurre and Choc Chip Cookies.

Organico feels a crunch with new sweet biscuits range

26 June 2025
Cans of Roley's Super Natural Lager stand on a marble worktop.

Love Drinks rolls out new Roley’s Super Natural Lager to its...

25 June 2025
Two people clink together cans of Hive Mind Sparking Mead in a 'Cheers' action.

Hive Mind sparkling mead cans roll out to M&S stores

25 June 2025
Pack shots of It's The Dog's Peanut Butter Balls.

The Protein Ball Co launches new It’s The Dog’s treats for...

25 June 2025
Pack shots of the 2025 design for Golden Wonder crisps including an impulse pack Salt & Vinegar, 6 pack multipack of Chip Shop Curry, 6 pack multipack of Cheese & Onion and a £1 Share Bag of Salt & Chilli Chicken.

Golden Wonder unveils a crisp new look across packs

25 June 2025
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2026 Scottish Grocer Awards entries are now open!

Finsbury Popover 6th July-12th July

Hello Kitty Cake Finsbury

KitKat Drive More Sales

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