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Home Authors Posts by Callum McDade

Callum McDade

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Wrigley’s launches ‘Boss Breaks’ campaign pushing Gen Zs to chat to shopkeepers

Wrigley’s launches ‘Boss Breaks’ campaign

23 September 2025
Cathedral City goes big with new format of cheese range

Cathedral City goes big with new formats

22 September 2025
Packets of Popcorn Kitchen Gingerbread Popcorn lie against a red background with pieces of the popcorn dotted around them.

Popcorn Kitchen embraces a seasonal touch with Gingerbread Popcorn

19 September 2025
Halloween advert for Strongbow cider featuring its Dark Fruit variant with fruit in the background that have jaggy leaves attached made to look like bat wings.

Heineken launches Halloween marketing for Strongbow

18 September 2025
Packshots of The Protein Ball Co range with black, green, orange and purple colours in the background. The brand's tagline 'Ballsy by Nature' sits underneath the packshots.

The Protein Ball Co sets out new marketing stint

18 September 2025
Lea & Perrins is launching limited edition Worcestershire Sauce bottles telling cheese on toast lovers to put the sauce on before the cheese.

Lea & Perrins in cheese on toast mystery

17 September 2025
Scotmid has raised an incredible £288,000 for Maggie's to support people with cancer and their family and friends.

Scotmid raises over £280k for Maggie’s

17 September 2025
Fresh fruit and veg display making use of wooden boxes.

Food inflation sees no reprieve in ONS figures

17 September 2025
Doritos is teaming up with Stranger Things to launch a limited-edition Black Garlic Dip and Stranger Things-inspired party-sized bags ahead of the hit show’s much-anticipated final series later this year.

Doritos goes to the dark side with Stranger Things tie-up

16 September 2025
Heverlee launches autumn music promotion with Ticketmaster

Heverlee launches autumn music promotion

16 September 2025
Pack shots of Mr Kipling Signature Collection All Butter Mince Pies and Mr Kipling Mince Pie Wheels.

Mr Kipling unveils new Christmas mince pie range

15 September 2025
Pack shots of Fox's Party Rings Trick or Treat Minis including multipack formats and single packs.

Fox’s brings a seasonal twist to Party Rings with new Halloween-themed...

15 September 2025
A store chiller filled with milk drink products, fruit juices and milk alternative options.

Food and drink inflation projected to reach a new high

15 September 2025
Fillshill’s 150th anniversary is all about giving back

Fillshill’s 150th anniversary is all about giving back to its staff...

12 September 2025

Edinburgh-based bakery Saltire Patisserie walks off with Diet & Health Award...

12 September 2025
Graham's will be visiting Glasgow, Falkirk and Aberdeen with its pop-up van to try and tempt fizzy drinkers to convert to organic milk.

Bin the fizz and start milking healthy options with Graham’s!

12 September 2025
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