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Callum McDade

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A bottle of Mirror Margarita stands against a white backdrop.

Mirror Margarita makes it clear across Sainsbury’s

Pack shot of the Elfbar ELFX refillable pod system.

Elfbar introduces pod kit series with ELFX

Pack shots of Hidden Sea wine including its Chardonnay and Shiraz Cabernet.

Hidden Sea reveals a new look

Tubs of Equi's ice cream variants sit against a purple background showing off the updated design, the flavours include Strawberry Cheesecake, Pistachio Swirl and Chocolate Hazelnut & Raspberry.

Equi’s unveils new look and ice cream flavours

Gordon Allan holds a tray of steak pies with trays stacked up behind him.

Macallan acquires Malcolm Allan and Macsween

Haribo brings a new Z!ng

Promotional image for Irn-Bru's summer competition featuring bottles of Irn-Bru, Diet Irn-Bru and Irn-Bru XTRA on a beach.

Irn-Bru kicks off phenomenal summer promotion

Boxes of Nescafé Dessert Edition Vanilla Cookie Dough and Sticky Toffee Pudding coffee sit on a countertop with a white tile wall behind them and a glass of coffee with a cookie next to the packs.

Nescafé indulges a sweet tooth in new coffee

Promotional image for Swan matches competition offering retailers the chance to win £1,000.

Republic Tech rolls up big prizes for retailers with Swan

Generation tobacco ban to go ahead

Packets of Made for Drinks crisps sit next to bottles of Brancott Estate wine in a partnership promotion.

Made for Drink crisps opens up link sales

A Day-Today store floor with the counter area, product bins close to the checkout and a staff member behind the till.

Inflation trickles down on consumer goods

Promotional image for the Guinness Lovely Drops marketing campaign.

Win a Lovely Drop with Guinness

Pack shots of Wise Wolf French Sauvignon Blanc.

Wise Wolf expands with new white wine

Pack shots of Takis PMPs including Dragon Sweet Chilli, Feugo and Volcano.

Takis builds distribution with new PMPs

Product shots representing brands who have ranked in the top 20 FMCG brands in Scotland.

Top 20 FMCG brands in Scotland 2024

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