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Home Authors Posts by Callum McDade

Callum McDade

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Promotional image for the Guinness Lovely Drops marketing campaign.

Win a Lovely Drop with Guinness

16 July 2024
Pack shots of Wise Wolf French Sauvignon Blanc.

Wise Wolf expands with new white wine

16 July 2024
Pack shots of Takis PMPs including Dragon Sweet Chilli, Feugo and Volcano.

Takis builds distribution with new PMPs

16 July 2024
Product shots representing brands who have ranked in the top 20 FMCG brands in Scotland.

Top 20 FMCG brands in Scotland 2024

15 July 2024
Product shots sit on top of a blue tartan background including Tunnock's biscuit range, Hovis Bakers Since 1886 Rustic White Bloomer loaf, Coca-Cola Original Taste Lemon and Zero Sugar Lemon, McCain Air Fryer French Fries and Lurpak Spreadable.

Top 20 FMCG Brands in Scotland overview

15 July 2024
Cans of Wonderland Cocktails sit in front of a pink, white and grey spiral design.

Wonderland Cocktails shakes up new additions

15 July 2024
Product shots of Nando's PERi-Ketchup sauce bottles.

Nando’s brings a Peri twist to Ketchup

15 July 2024
Pack shots of Swizzels Squashies Drumstick Despicable Me 4 Banana & Blueberry sweets.

Swizzels unveils updated Despicable Me 4 range

15 July 2024
People pick from an open pack of Mr Porky pork scratchings with darts on the table and drinks around their hands, text reads "Mr. Porky sponsors Darts on Sky Sports".

Tayto Group hits a bullseye in darts sponsorship on Sky Sports

12 July 2024
Pack shots of Nerds Gummy Clusters Fruits and Berries in a range of formats as well as a Nerds Rope Fruits pack shot.

Nerds Gummy Clusters come to the UK

12 July 2024
The front cover of the GroceryAid Impact Report 2023/24 with a woman placing a tray of baked goods onto a rack.

Demand for GroceryAid support rises

12 July 2024
A pack of Mentos Discovery floats in front of a woman's face who is interested in the sweet.

Mentos bolsters Discovery launch in new campaign

11 July 2024
Pack of Milkybar Rowntree Jelly & Ice Cream sweets sits on a wooden table with the sweets around the packet.

Nestlé combines Milkybar and Rowntree’s in new confectionery

11 July 2024
Jars of Heinz Pasta Sauce are surrounded by ingredients used in making each of the sauces, the Pasta Sauces including Tomato, Sicilian Lemon and Ricotta; Tomato, Black Garlic and Roasted Garlic; and Tomato & Spicy 'Nduja.

Heinz builds Pasta Sauce range inspired by TikTok trends

11 July 2024
Pack shots of Cadbury Brunch Choc Chip £1.39 PMP.

Cadbury Brunch launches new PMP for best seller

11 July 2024
Tilda Rice Pots range including Butter & Sea Salt, Long Grain, Medium Grain, Mexican Style and Vegetable.

Tilda takes control in new Rice Pots

10 July 2024
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Scottish Grocer, Scotland’s leading magazine for the convenience retailing sector, has kept Scotland’s local food and drink retailers up to date for nearly a century. Renowned within the industry as a quality title, its knowledgeable and consistent independent editorial ensures it is a magazine that retailers can trust and rely on regardless of market conditions.

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2026 Scottish Grocer Awards entries are now open!

Hello Kitty Cake Finsbury

KitKat Drive More Sales

https://scottishgrocer.co.uk/wp-content/uploads/2024/12/Alert-250ml-Can-Can-video-V2.mp4