Unitas brings value to confectionery with Local Living
WHOLESALE group Unitas Wholesale has unveiled a new £1 price-marked line-up for the confectionery category under its own-brand range Local Living.
Set to sweeten the offer across convenience, the new six-strong range of variants aims to give shoppers a wider choice when it comes to classic sugar confectionery favourites. The full range consists of Fizzy Mix, Giant Fizzy Strawbs, Mini Pencils, Tangy Mix, Sour Snakes and Party Mix.
Each variant comes in a 130g hanging bag with an on-pack price of £1 to help communicate better value to consumers across stores.
The launch comes during a time when price-marked formats are worth their weight in gold across the convenience channel. According to Circana data for the 52 weeks to 6 September, the format accounted for 47% of total confectionery sales across symbol and independent stores.
Unitas said the new range has been designed to offer both versatility and value for shoppers and will help retailers to tap into this demand across the confectionery category at a well-valued price point.
To help support the launch, Unitas also also rolled out the new ‘Our £1 just got sweeter’ campaign, designed to bring the new range to life across stores and firmly place its accessible price-point at the front of mind for shoppers.
The continued expansion of the Local Living brand reflects Unitas’ ongoing focus to develop its own-brand offer across key categories to provide independent retailers with even greater choice for their customers.
Milan Pinnock, own brand marketing manager at Unitas, said: “Confectionery is a key impulse category for independent retailers, so we wanted to create a range that makes it easy for retailers to offer shoppers plenty of choice at an affordable price.
“With six varieties, a clear £1 price point and more than 30% POR, the new confectionery line supports retailers with a straightforward proposition that delivers value for both their customers and their business.”
