Sweets to sink your teeth into from Barratt
CONFECTIONERY brand Barratt Sweet Shop has brought a spooky twist to its line-up for Halloween this year through a collaboration with Universal Picture’s Monsters.
Inspired by the classic Universal Dracula monster, two new limited edition packs featuring the iconic monster have hit the shelves with the new Barratt Flumpkins and Wham Scary Chews.
The brand new Flumps Flumpkins bring an innovative sour vanilla flavour into the confectionery aisle with the soft, pumpkin-shaped marshmallow confection.
Meanwhile, Wham Scary Chews makes a bold return and offers consumers three different tongue-tingling flavours in Wham Original, Wham Extreme and Wham Sour Apple. Both treats are vegan-suitable and free-from artificial flavours and feature Dracula on packs.
The Flumps Flumpkins come in 150g pouches with an RRP of £1.25, while the Wham Scary Chews will be available in larger 260g packs with an RRP of £2.
And with the classic Universal Monster front and centre across every pack, the limited edition range is sure to bring playful, light-hearted appeal to consumers to drive up visibility and shopper engagement across the board.
This new range marks the latest in a long-running collaboration between Universal and Barratt Sweet Shop which also saw the introduction of Minions-themed goodies earlier this year as well as packs inspired by the Super Mario Galaxy Movie.
Michael Inpong, chief marketing officer at parent firm Valeo Foods UK, said: “Halloween is all about bold, shareable excitement, and this range delivers exactly that by bringing Barratt Sweet Shop’s iconic sweet formats to life in a monstrously tasty way.
“From the soft, innovative sour vanilla punch of the new Flumps Flumpkins to the intense, tongue-tingling chew of Wham Scary Chews, we’ve created a genuinely fun, high-flavour experience that brings big personality to the seasonal confectionery aisle.”
