Collaborative packs offer discounts across summer
BRITISH confectionery brand Swizzels has unveiled a new on-pack promotion with Day Out With The Kids (DOWTK) across its variety pack formats.
Running across the brand’s Curious Chews, Scrumptious Sweets and Luscious Lollies variants, the promotion will offer shoppers the chance to win one of 5,000 annual VIP passes which offers hundreds of discounts across top UK attractions including theme parks, aquariums, zoos and outdoor activities.
And even if its not a winning pack, Swizzels has said customers will receive a free three-month family pass with every purchase to help save cash on days out across the summer months.
Available on shelves now, the offer also extends across the £1.25 price-marked packs to allow retailers to highlight the value for money to consumers whilst also driving impulse sales.
Furthermore, the packs have been designed to support retailers’ sales across peak trading opportunities including the summer holidays, half-term, Halloween and Christmas.
To enter the giveaway, consumers need simply scan the QR code found on purchased packs or visit the Swizzels Day Out dedicated website and enter their details to find out if they have won.
Clare Newton, trade & shopper marketing manager at Swizzels, said: “Summer and Halloween are key seasonal periods for variety bag sales and with the launch of these promotional packs in collaboration with Day Out With The Kids, we’re giving shoppers even more of a reason to pick up a variety bag for their sharing occasion, helping retailers drive sales across the summer holidays and into Halloween and Christmas.
“We also recognise that days out have become increasingly expensive and financial pressures are putting strain on household budgets. By offering discounts on a wide range of attractions, we hope to support families in enjoying more days out for less this summer and throughout the rest of the year, enabling them to take advantage of special seasonal events and make precious memories together.”
James Morgan, chief executive officer at DOWTK, said: “In collaborating with Swizzels, we can bring thousands of discounted days out to more families across the UK. With every purchase of a variety pack, people can access cheaper tickets for an endless range of attractions, whether they’re at home or on holiday, saving money at a time when it really counts.
“As brands rooted in fun, family and memory making, Swizzels and Day Out With the Kids felt like the perfect match for helping people experience new places for less and fill their summer holidays and seasonal occasions with great adventures.”
