Win access to the UK’s major music venues and festivals
SOFT drinks brand Pepsi has launched a new on-pack promotion offering consumers the chance to bag free access and tickets to some of the UK’s biggest music venues, festivals and gigs.
As part of the new Pepsi Stage Pass initiative, shoppers will be in with the chance of attending massive events such as gigs at Wembley Stadium to tickets to Reading Festival.
Winners will receive an exclusive, all-access Pepsi Stage Pass and will be able to create a custom “wish list” of destinations or music events they wish to attend.
To enter the competition, fans need simply scan the QR code found across participating Pepsi bottles and cans or on point of purchase materials found across venues selling Pepsi soft drinks. They will then be directed to a dedicated website to enter their details and be placed into the prize draw.
Along with the chance to bag the Pepsi Stage Pass prize, consumers will also be in with the chance of winning one of 1,000 instant win prizes as well including tickets to festivals and gigs, bucket hats, speakers and more.
And to celebrate this initiative, Pepsi has partnered with A Jewellers to launch an exclusive bracelet inspired by classic gig wristbands. Each one has been made using silver and features the ‘Pepsi’ logo.
Only ten of these bracelets are available and for those keen to get their hands on this elusive piece of merch, all they need do is follow PepsiUK across social media for further instructions on how to apply.
A spokesperson for parent firm Carlsberg Britvic said: “With summer festivals and live music events attracting large crowds, retailers and operators alike have a clear opportunity to increase drink sales by offering their customers the chance to win a year of live music and excitement, as well as exclusive Pepsi gear.”
